Product Design Cycle

Product Design Sprint

Design Sprint facilitates quick ideation, prototyping and validation of a product idea. Find solutions for business problems through an integrated design thinking approach.

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A pilot study to surpass your product

Pioneered by Google Ventures, a Design Sprint is a pilot study that minimizes risks and arrives at a user tested prototype within a span of 5 days. Kontext believe that a design sprint process is fundamental to the development of any digital product.

We have kicked off multiple end to end projects and witnessed tangible results

Methodologies for such results is as below

Empathy

Empathy lies at the core of our business values. We view the world through the eyes of our customers in order to understand their problems firsthand. We always strive to diversify our understanding and believe in having a holistic outlook to counter any big challenges.

Originality

We lay a lot of emphasis on originality. Each person on the project team thinks independently and suggests insights which are valued and always taken into consideration. Through a series of creative exercises, we unravel unique insights and arrive at a perspective synergistically.

Rationality

We believe in reason and logic to arrive at potentially viable solutions. And we achieve that through rigorous experimentation, testing and strongly adhering to qualitative/quantitative measures every step of the way.

How Design Sprint works?

In a Design Sprint, months of designing, prototyping and testing is conducted in a few days to validate assumptions and assess the gaps in the process.

A 5 Phase 5 Day Approach

A Product Design Sprint is a 5 phase brainstorming exercise spread across 5 days. The end goal is to develop a product into a functionally designed prototype. This provides clarity to the entire team and guarantees success at the end of the development process.

Mapping on Mondays

Knowledge sharing and developing a shared understanding are our key priorities. Our first step is to initiate the development process by setting the right foundation for the project team. So Mondays are about enhancing the understanding of your problem and mapping the problem areas. We discover and learn more about your business, clients, value proposition and arrive on the main goal collectively. Consequently, the discussion leads to an effective roadmap of the sprint. By the end of Monday, we not only identify all the probable risks and assumptions but formulate a game plan on how to eliminate them.

Targeting Potentially Viable Solutions on Tuesdays

The goal for the second day is to shape abstract ideas into a concrete idea that serves as a building block for the prototype. On Tuesdays, we review old ideas, look for inspiration and get insights to build new solutions. By the end of the day, through brainstorming sessions and a series of creative exercises, we sketch detailed ideas on paper and identify all the potentially viable solutions.

Weighing on the best Solution on Wednesdays

After tracing out a bunch of ideas in the previous two phases, it is time to review the potential solutions. Wednesdays are about deciding which ideas work and which do not. We critique each solution keeping in mind the main goal.Through structured decision making processes, we arrive at a final solution that will be developed into a prototype. By the end of Wednesday, we lay down a realistic storyboard that acts as a roadmap for building the prototype.

Turning storyboard into a tangible prototype on Thursdays

Knowledge sharing and developing a shared understanding are our key priorities. The fourth phase is turning previously generated ideas, sketches and blueprints into a tangible prototype that can be tested with real users. So on Thursdays, we gather the right tools and build an almost realistic facade to jump to the final step.

Finalising what works for you on Fridays

The foremost and final phase of the design sprint process is to test the prototype with real and existing users to generate feedback. This phase validates your solutions before you kickstart developing an actual product.So on Fridays, we learn how the user interacts with the prototype and filter out what works for you and what does not.

Product Design Sprint

A pilot study to surpass your product